Our Story




Simply Beautiful is a unique retail store focused on sourcing from small design companies and artisans making beautiful products with a mindful and fair trade philosophy, from across the globe with an emphasis on the creativity within the Canadian market.


The store will offer a retail experience for those individuals that value quality, design and uniqueness. The assortment will vary throughout the year with constant discoveries of small artisans and design companies creating quality, mindful products. The range of products will vary from home decor, accessories, jewellery, apothecary, clothing all bought in small batches so there will be a constant flow of new items throughout the year.



My background… where to start… I am a senior marketing professional with over 30 years of experience working with major world-class brands including Starbucks, McDonald's, Labatt and Coca-Cola. My most recent experience included a 10-year career at Starbucks as Director of Marketing and Communications. After a successful career in corporate, I decided to leave 2 years ago to focus on starting my own business.


On a more personal level, I live locally in the West end of Toronto with my husband, daughter and dog, Alaska (who is a regular at the store). It was important to me to be part of the West end community and have been very fortunate to call it home over the last 20 years.

We encourage you to come in and say hi and take a look at our amazing locally made products.



The Junction is an emerging community in transition with a focus on keeping things local and community-driven. Billed by many as the next Queen west, the junction is attracting artists and entrepreneurs for its unique, converted industrial and warehouse space.


The neighbourhood is turning into something of a furniture and design destination. The Junction has managed to retain its original small-town charm and appeal despite its prime location in Toronto’s bustling west end. From young families to artists to urban professionals, there is a very strong sense of community and pride that run the gamut from gentrification to an edgy urban grittiness.